What is target delivery / email segmentation?

Target delivery or email segmentation is a BLAYNMAIL feature that allows you to create groups of subscribers based on personal information that they have in common (data fields such as gender, date of birth and address). You can create emails that target certain demographic groups within your list of all subscribers.

For example, it would be possible to target all females in their 20s that are living in Tokyo.

The ability to target the right readers with the appropriate message will greatly increase power of your campaigns.